Tuesday, February 8, 2011

Darth Vader

There's been a ton of chatter recently about the Volkswagon Super Bowl ad featuring the little boy dressed as Darth Vader.  It's for good reason - the ad is great.

With it, Volkswagon continues a long history of advertising that really hits the mark, in one way or another, by eliciting an innate human sense within all of us that I think gets lost all too often in today's world.

The current ad features a mini Darth Vader, who runs around the house trying, unsuccessfully, to use the force to affect the objects within his domain - the family dog, his sister's doll, and so on.  Finally, when his father comes home, mini Darth tries his powers on the family car and is mighty surprised when it does roar to life in front of him, thanks to his Dad and a remote key fob being worked from the kitchen.  It's very cute, and it has the unique ability to remind us all watching what it felt like to be a kid.

There's another Volkswagon commercial from many years ago titled 'Pink Moon' that features a group of early twenty-something kids cruising around on a moonlit summer night in a convertible cabriolet.  I love that commercial most - it really evokes such a feeling of being carefree, of freedom, of having no worries in the world.  For anyone who's ever ridden around in a convertible on an early spring night when the air is still warm and felt the air and stared at the stars, they surely know what I mean.

Links to both ads are here:

Pink Moon video

Darth Vader ad

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